about
Hey 👋 I'm Kels, an SEO & content strategist with 8+ years building organic growth systems that scale.
I'm a double Gator (BS in Media Production, MS in Entrepreneurship from UF) who spent the last several years leading delivery at a full-service SEO agency; managing cross-functional teams, 40+ concurrent client campaigns, and an AI-powered content operation producing 115+ articles a month at under a penny a word.
These days I'm deep in the next frontier of search: AEO, GEO, and AI-SEO. Helping brands show up not just on Google, but everywhere their audience is asking questions.
experience
SERP Agency
Head of Delivery | Jan 2024 - Present
● Lead cross-functional team of 10 across 40+ client campaigns, developing growth strategies, SOPs, and training programs ● Built AI-augmented content system delivering 115+ SEO-optimized articles monthly at <$0.01/word while maintaining quality and search performance ● Scaled manual link building program with prospecting workflows that increased authoritative backlink acquisition across portfolios ● Launched integrated marketing offering, onboarding 28 clients in 3 months ● Partnered cross-functionally with content, web development, and marketing teams to align SEO initiatives with broader business objectives
Director of SEO & Content | Jan 2022 - Dec 2023
● Pioneered AI-powered SEO workflows integrating generative AI into keyword research, content ideation, and optimization ● Led technical SEO strategy including site audits, competitive analysis, and on-page optimization across 40+ campaigns ● Developed content roadmaps aligned with search intent and business objectives; tracked performance via GSC, Ahrefs, and GA4 ● Initiated AEO/GEO experimentation for AI-powered search engines, optimizing content for entity recognition and generative answer experiences
SEO Team Lead | Nov 2020 – Dec 2021
● Drove measurable organic growth across a diverse client portfolio including 200%+ YoY organic traffic gains, 160%+ readership increases tied to nearly $1M in attributed new business, 600%+ engagement growth with top rankings achieved within 90 days, and 3x readership growth in under 4 months.
The Podcast Wizards
Podcast Production & Content Manager | Mar 2019 - Nov 2020
● Managed end-to-end podcast production including metadata optimization and show notes for search discoverability ● Coordinated guest bookings, editing, and multi-platform publishing strategy
MSE Program & Independent
Digital Marketing Strategist | Nov 2018 - Nov 2020
● Conducted SEO audits, keyword research, and competitive analysis for early-stage companies and entrepreneurship program clients ● Developed digital marketing strategies including on-page optimization and organic visibility recommendations
featured projects
education
Master of Science in Entrepreneurship
University of Florida
Bachelor of Science in Media Production
University of Florida
skills
SEO & Search: Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Competitive Analysis, Link Building & Digital PR, Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization)
Content: Content Strategy, Editorial Planning, Content Operations, AI-Augmented Content Production
AI & Automation: AI Workflow Development, ChatGPT, Claude API, Make, Zapier, Prompt Engineering
Data & Analytics: Organic Search Performance Analysis, Reporting & Strategic Recommendations, Google Analytics (GA4), Basic SQL
Project Management & Leadership: Cross-Functional Team Leadership, Agile Project Management, SOP Development, Process Optimization, Notion, Monday.com
Other: Client Relationship Management, Go-to-Market Strategy, Training & Development
contact details
location
🏡 Savannah, GA
📍 Rochester, NY
📍 Tampa, FL
Kelsey Hagberg
Savannah-based SEO & content strategist with 8+ years obsessing over organic growth.
Currently focused on building visibility for the era of AI-powered search.